Beyond Belief – Advertisement ‘Golden Age of Madison Avenue’

Today we’re constantly told that children need to reduce their sugar intake. But this advert claims that 7-Up is ‘so pure, so wholesome’ that babies under the age of one should drink it. (Seven-Up 1955)

Today we’re constantly told that children need to reduce their sugar intake. But this advert claims that 7-Up is ‘so pure, so wholesome’ that babies under the age of one should drink it. (Seven-Up 1955)

Offensive, misleading, racist, sexist and dishonest, countless adverts created in the so-called ‘Golden Age of Madison Avenue’ are inconceivable to modern eyes. With no industry body to regulate them the much-revered ‘Ad Men’ were free to go to any lengths to sell their clients’ products – and did so. From using babies to peddle cigarettes to telling women that their husbands would leave them if they didn’t but certain items, nothing was off limits. Founder of global advertising agency Saatchi & Saatchi, Charles Saatchi has gathered more than 100 of the most shocking campaigns in his latest book Beyond Belief, showing some jaw-dropping examples of non-PC salesmanship.  – Yahoo News.

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